Behavioral research conducted by Dr. Nancy Etcoff and her team at Harvard Medical School and Massachusetts General Hospital has provided us with conclusive evidence that cut flowers provide positive benefits to consumers. Among the key findings of this research are:

• people feel more compassionate towards others, have less worry and anxiety and feel less depressed when flowers are present in the home
• flowers demonstrate a calming energy for those who want to achieve that effect at home or work
• there was also evidence that there is a carryover effect...people who had flowers in their homes felt more energized and compassionate in the workplace, too.