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♥ Richardson’s Flowers Petals It Forward! ♥


Petal It Forward

Richardson’s Flowers is excited to announce their participation in Petal It Forward on Wednesday, October 19th. In partnership with the Society of American Florists (SAF), Richardson’s Flowers will be hitting the streets of Medford, NJ and handing out hundreds of flowers to busy commuters to help brighten up their week.

Our smiling staff will be camped out at Starbucks at 9am and Merritt’s Service Station at 12pm handing out two bouquets to each customer. The lucky recipients are then asked to ‘petal it forward’ by giving one of the bouquets to a loved one, co-worker, or even a stranger who looks like they need a smile!

See Coverage from SAF's 2015 Event

The Impact of Flowers

‘Petal It Forward’ is in response to the release of new data by SAF showing the positive emotional benefits of flowers. University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that, when it comes to flowers, it is just as good to give as it is to receive.

In March 2015, SAF conducted a survey of 2,500 people throughout the U.S. to uncover the impact of flowers. The results revealed the many benefits of flowers including the positive impact flowers have on one’s emotions and happiness. These findings are backed up previous research studies on flowers conducted by Rutgers, Harvard, and Texas A&M (More information on the university studies). The following are highlights from SAF’s recent survey results:

  • When it comes to happiness, it’s just as good to give flowers as it is to receive: 88% of Americans report that giving flowers makes them feel happy, while 80% reported that receiving flowers makes them feel happy.
  • Just being around flowers improves your mood: 76% of Americans agree that having flowers in their home or office improves their mood.
  • The best reason to receive flowers is “just because:” women (92%) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.
  • Florists to the rescue! Nearly four in ten Americans indicate florists have helped them in a past or current relationship; most frequently to say “I love you,” or schedule a surprise delivery.

Spreading the Happiness

Richardson’s Flowers and the Petal It Forward Team will give away 1,000 bouquets to people throughout Medford. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra flower bouquet, and sharing their happiness on social media using #petalitforward. For more information on the benefits of flowers, visit here.

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